Our Brand

What If is a documentary web series that takes you on an epic exploration of possibilities. This shop is where you can get the official merch and by purchasing, you'll directly support the show and help it get even better, so thanks for your support!

Our Products

Every piece of What If apparel is made on demand — cut and sewn by hand. That means, the moment you order an item, our team gets to work printing and handmaking it. We use the highest-quality printers in the business to create graphics that are as realistic as they are cool. Because all of our items are made to order, the printing, cutting and sewing processes require between two and seven business days to complete. However, it's important to know that more than 90 percent of our orders are shipped within five business days of the ordering date. More than half are shipped within three business days.